Phileas flow
Social Innovation Platform for the Sustainable Development Goals (SDGs)
UX Designer: Decision diagrams, Information Architecture (IA), Wireframes, co-creation sessions, meetings with stakeholders and the development team
UI Designer: Interface UI design
01. Context
Following the post-COVID crisis, a need emerged for new social innovation models that could connect companies, governments, universities, and change agents around the Sustainable Development Goals (SDGs).
The challenge:
Organizations: needed a digital tool that would facilitate the connection between social challenges and innovative solutions.
Users (changemakers and knowmads): were looking for an accessible, collaborative, and transparent space to participate in high-impact projects.
02. Problem detected
We identified several key barriers in the social innovation landscape:
- Lack of collaborative digital spaces connecting real-world challenges with solution providers.
- Social innovation processes were difficult to measure, leading to low impact traceability.
- Difficulty for organizations to scale sustainable initiatives and connect with global talent.
- Fragmented user experiences without a unified digital narrative.
03. Goals and KPIs
Organizational / Social Business Impact
To create a platform that facilitates the connection between SDG challenges and solution providers in one single place.
To generate clear social impact metrics to evaluate every initiative.
To reach a minimum network of +100 collaborating organizations within the first year.
User Impact
To allow changemakers to find and participate in projects simply and transparently.
To create an accessible and motivating co-creation experience.
To increase active user retention by +25% through meaningful interactions.
04. Value proposition
Phileas Flow was designed as a digital open innovation ecosystem that:
- Connects social challenges with solution providers (companies, NGOs, universities, individuals).
- Facilitates guided co-creation processes using agile methodologies.
- Offers a social impact dashboard, with metrics aligned to the SDGs.
- Designs inclusive and accessible experiences that encourage collaboration.
A platform that translates global goals into local and measurable actions, generating tangible impact.
05. Design process
- Discovery: Workshops with NGOs and universities, interviews with changemakers, and benchmark analysis of open innovation platforms.
- Definition: Definition of user personas, stakeholder map, and business-social impact value matrix.
- Development: Wireframes, prototyping, and co-creation sessions with real users and organizations.
- Delivery: Validation with pilots on 3 SDG challenges, initial impact measurement, and evolution towards a scalable MVP.
¿For whom?
We used the User Persona methodology to create our user-centered design. After analyzing all the collected data, we created 3 personas to better visualize their behavior and determine which problems we could solve.
Discovery Phase
We used the User Persona methodology to create our user-centered design. By analyzing all the collected data, we created 3 personas to better visualize their behavior and determine which problems we could solve.
06. Results / Impact
Business Impact / Social Business Impact
+12 organizations joined in the first year.
+20 SDG challenges published and connected with solution providers.
Creation of a measurable impact metrics framework aligned with the United Nations.
User Impact
+35% active participation thanks to a clear and collaborative onboarding process.
Users reported a 90% satisfaction rate in digital co-creation.
Pilot projects with replicable results were generated in local communities. This includes the case of the Climaton de Sevilla’21.
Executive Summary
Phileas Flow demonstrated how a strategic digital product can articulate social innovation in a scalable way. The platform not only connected organizations and users with the SDGs, but also generated a model that is replicable, measurable, and sustainable over time.
