{"id":850,"date":"2025-12-07T14:54:23","date_gmt":"2025-12-07T13:54:23","guid":{"rendered":"https:\/\/dev.francesc.tech\/miriamortiz\/proyectos\/ecocash\/"},"modified":"2026-01-07T19:01:29","modified_gmt":"2026-01-07T18:01:29","slug":"ecocash","status":"publish","type":"post","link":"https:\/\/www.miriamozuniga.com\/en\/projects\/ecocash\/","title":{"rendered":"EcoCash"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"850\" class=\"elementor elementor-850 elementor-585\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1ddcb e-con-full e-flex e-con e-parent\" data-id=\"fc1ddcb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491bf62 elementor-widget elementor-widget-template\" data-id=\"491bf62\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"846\" class=\"elementor elementor-846 elementor-234\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78d51a6e e-flex e-con-boxed e-con e-parent\" data-id=\"78d51a6e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffde3f2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6ffde3f2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EcoCash<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776236b6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"776236b6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>App to Encourage Recycling in Smart Cities<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee33ed7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6ee33ed7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2a940ada e-con-full proyecto_feature e-flex e-con e-child\" data-id=\"2a940ada\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-306029e2 elementor-widget elementor-widget-heading\" data-id=\"306029e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da9a6ba e-con-full proyecto_feature e-flex e-con e-child\" data-id=\"da9a6ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b9b0e elementor-widget elementor-widget-heading\" data-id=\"71b9b0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Project<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c47cd proyecto_feature_value elementor-widget elementor-widget-heading\" data-id=\"c0c47cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">EcoCash<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22107f2b e-con-full proyecto_feature e-flex e-con e-child\" data-id=\"22107f2b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5920ec0c elementor-widget elementor-widget-heading\" data-id=\"5920ec0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Timeline<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f602ef proyecto_feature_value elementor-widget elementor-widget-heading\" data-id=\"40f602ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">December 2018 \u2013 April 2019<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a86e3f e-con-full proyecto_feature e-flex e-con e-child\" data-id=\"36a86e3f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffda23 elementor-widget elementor-widget-heading\" data-id=\"ffda23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">My role<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb86af proyecto_feature_value elementor-widget elementor-widget-text-editor\" data-id=\"26eb86af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>UX Designer<\/strong> \u2013 Decision diagrams, Information Architecture, surveys, user testing<br \/>\n<strong>UI Designer<\/strong> \u2013 high-fidelity wireframes, prototypes<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85d44e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c85d44e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1520\" height=\"1014\" src=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_1-1.jpg\" class=\"attachment-full size-full wp-image-852\" alt=\"\" srcset=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_1-1.jpg 1520w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_1-1-300x200.jpg 300w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_1-1-1024x683.jpg 1024w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_1-1-768x512.jpg 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-592aa09 project-content-block e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"592aa09\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e53e8f e-con-full e-flex e-con e-child\" data-id=\"4e53e8f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec32a07 elementor-widget elementor-widget-heading\" data-id=\"ec32a07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01. Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeaaa74 e-con-full e-flex e-con e-child\" data-id=\"aeaaa74\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19bd3fc elementor-widget elementor-widget-text-editor\" data-id=\"19bd3fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cities are generating a <strong>growing volume of waste<\/strong>, and in the case of Barcelona, <strong>only 40% is recycled<\/strong>.<br \/><br \/>The City Council was looking for new digital solutions within its <strong>Smart City strategy<\/strong> to:<br \/><br \/><strong>Improve<\/strong> recycling rates.<br \/><strong>Reduce collection costs<\/strong> through smart containers.<br \/><strong>Actively involve citizens<\/strong> in urban sustainability.<br \/><br \/><strong>Opportunity:<\/strong> To create a digital product that encourages recycling through tangible rewards, aligning environmental impact with citizen habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bfb4f0 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7bfb4f0\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab4875e e-con-full e-flex e-con e-child\" data-id=\"ab4875e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b5858 elementor-widget elementor-widget-image\" data-id=\"d9b5858\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"760\" height=\"650\" src=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_2.jpg\" class=\"attachment-large size-large wp-image-862\" alt=\"\" srcset=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_2.jpg 760w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_2-300x257.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32658bc e-con-full e-flex e-con e-child\" data-id=\"32658bc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2724e9 elementor-widget elementor-widget-image\" data-id=\"e2724e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"761\" height=\"650\" src=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_3.jpg\" class=\"attachment-large size-large wp-image-863\" alt=\"\" srcset=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_3.jpg 761w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_3-300x256.jpg 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56678cd project-content-block e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"56678cd\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e791444 e-con-full e-flex e-con e-child\" data-id=\"e791444\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1512c0 elementor-widget elementor-widget-heading\" data-id=\"b1512c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02. Problem detected<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74beda4 e-con-full e-flex e-con e-child\" data-id=\"74beda4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5110c12 elementor-widget elementor-widget-text-editor\" data-id=\"5110c12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Despite the <strong>environmental concern<\/strong>, most citizens <strong>do not recycle<\/strong> due to a lack of <strong>time, information, or incentives<\/strong>.<br \/><br \/>Traditional collection systems <strong>do not offer feedback or rewards<\/strong> to the user.<br \/><br \/><strong>Lack of motivation \u2192<\/strong> low adoption of sustainable practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2695890 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2695890\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56f5d04 e-con-full e-flex e-con e-child\" data-id=\"56f5d04\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed981f3 elementor-widget elementor-widget-heading\" data-id=\"ed981f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We Identified These Opportunities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c796f8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c796f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to the detection and capture of insights, we were able to better understand our users:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-472e3ce e-con-full e-flex e-con e-child\" data-id=\"472e3ce\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-29e81cb e-con-full e-flex e-con e-child\" data-id=\"29e81cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc3d23 elementor-widget elementor-widget-heading\" data-id=\"5fc3d23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ec767 elementor-widget elementor-widget-text-editor\" data-id=\"38ec767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nowadays, most people don&#8217;t invest their time in recycling or getting involved in fostering a more sustainable life to transform our cities with a more positive impact on the planet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8027885 e-con-full e-flex e-con e-child\" data-id=\"8027885\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a573d8 elementor-widget elementor-widget-heading\" data-id=\"2a573d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c2277 elementor-widget elementor-widget-text-editor\" data-id=\"12c2277\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our main objective is to generate value by offering a points-based reward to people who join this initiative. This will ensure that everyone can enjoy a shared and lasting prosperity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a7dfb7 e-con-full e-flex e-con e-child\" data-id=\"0a7dfb7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c95daac elementor-widget elementor-widget-heading\" data-id=\"c95daac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soluction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e801d elementor-widget elementor-widget-text-editor\" data-id=\"29e801d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An app that turns your trash into money. This app uses a point system, which can be obtained through recycling and used to pay for certain products and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6eb039 project-content-block e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c6eb039\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c84c7c9 e-con-full e-flex e-con e-child\" data-id=\"c84c7c9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ed8dc elementor-widget elementor-widget-heading\" data-id=\"e8ed8dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03. Goals and KPIs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0073ce4 e-con-full e-flex e-con e-child\" data-id=\"0073ce4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5eeaa60 e-con-full e-flex e-con e-child\" data-id=\"5eeaa60\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f89cf elementor-widget elementor-widget-text-editor\" data-id=\"d7f89cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Business \/ City Goals<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d15bd elementor-widget elementor-widget-text-editor\" data-id=\"60d15bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>To increase<\/strong> the recycling rate in pilot neighborhoods by +25% within 12 months.<br \/><strong>To reduce<\/strong> operational collection costs by -15% by optimizing routes with smart container data.<br \/><strong>To establish<\/strong> a citizen loyalty system based on the circular economy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c17567 e-con-full e-flex e-con e-child\" data-id=\"3c17567\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db921ff elementor-widget elementor-widget-text-editor\" data-id=\"db921ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>User Goals<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ce5fa elementor-widget elementor-widget-text-editor\" data-id=\"30ce5fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>To increase<\/strong> motivation to recycle with a system of points and rewards (ecopoints).<br \/><strong>To make visible<\/strong> the personal impact of each user \u2192 gamification of recycling.<br \/><strong>To achieve<\/strong> a monthly retention rate of +40% in the app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37d3806 e-con-full e-flex e-con e-parent\" data-id=\"37d3806\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-776a37a elementor-widget elementor-widget-image\" data-id=\"776a37a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1074\" src=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_4.jpg\" class=\"attachment-full size-full wp-image-864\" alt=\"\" srcset=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_4.jpg 1920w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_4-300x168.jpg 300w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_4-1024x573.jpg 1024w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_4-768x430.jpg 768w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_4-1536x859.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fc2caa project-content-block e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1fc2caa\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34ab2ba e-con-full e-flex e-con e-child\" data-id=\"34ab2ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe4d9e elementor-widget elementor-widget-heading\" data-id=\"dfe4d9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04. Value proposition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-709baf3 e-con-full e-flex e-con e-child\" data-id=\"709baf3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dacce6 elementor-widget elementor-widget-text-editor\" data-id=\"9dacce6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>EcoCash<\/strong> is a mobile application that transforms the act of recycling into a gratifying experience.<\/p><ul><li>The user <strong>geolocates<\/strong> the nearest containers and knows their status (full\/empty, opening hours).<\/li><li>Every <strong>recycling action generates Ecopoints<\/strong>, a virtual currency redeemable for public transport, eco-stores, and sustainable restaurants.<\/li><li><strong>Integrated educational content \u2192<\/strong> learning about good recycling practices.<\/li><li><strong>Immediate feedback<\/strong> and an impact dashboard \u2192 transparency and motivation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b013f3 e-con-full block-yellow e-flex e-con e-child\" data-id=\"6b013f3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f485452 elementor-widget elementor-widget-text-editor\" data-id=\"f485452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A model that benefits the citizen + environmental impact + urban efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf01b89 project-content-block e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bf01b89\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ec40b0 e-con-full e-flex e-con e-child\" data-id=\"5ec40b0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83c816c elementor-widget elementor-widget-heading\" data-id=\"83c816c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">05. Design process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1159ad9 e-con-full e-flex e-con e-child\" data-id=\"1159ad9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0948f elementor-widget elementor-widget-text-editor\" data-id=\"eb0948f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Methodology: Design Thinking + Lean Startup<\/p><ul><li><strong>Discovery:<\/strong> Interviews, surveys, and shadowing of citizens \u2192 we discovered that most people would recycle more if clear incentives existed.<\/li><li><strong>Definition:<\/strong> Empathy maps, personas, and journey map to map frustrations and opportunities.<\/li><li><strong>Development:<\/strong> Brainstorming, storyboard, high-fidelity wireframes, UI prototypes, and visual moodboard.<\/li><li><strong>Delivery:<\/strong> User testing, MVP refinement, and definition of the business model with Lean Canvas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88caa0f e-flex e-con-boxed e-con e-parent\" data-id=\"88caa0f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0559461 elementor-widget elementor-widget-heading\" data-id=\"0559461\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discovery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732bff7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"732bff7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We conducted surveys about recycling habits and discovered:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63c2fe7 e-con-full e-flex e-con e-child\" data-id=\"63c2fe7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21a3423 e-con-full e-flex e-con e-child\" data-id=\"21a3423\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15a3cd2 elementor-widget elementor-widget-counter\" data-id=\"15a3cd2\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">We conducted surveys on recycling habits.<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-175208d e-con-full e-flex e-con e-child\" data-id=\"175208d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d84aa elementor-widget elementor-widget-counter\" data-id=\"59d84aa\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Would value a reward system.<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"85\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c190511 e-con-full e-flex e-con e-child\" data-id=\"c190511\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28c181f elementor-widget elementor-widget-counter\" data-id=\"28c181f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Consider it would be interesting  to implement a container  geolocation system.<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"83\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ff364 e-con-full e-flex e-con e-child\" data-id=\"65ff364\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61acdcd elementor-widget elementor-widget-counter\" data-id=\"61acdcd\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Find it useful for an app to show the opening hours of recycling centers.<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"91\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cefbe elementor-widget elementor-widget-heading\" data-id=\"e3cefbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opportunities for business<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-159afca e-con-full e-flex e-con e-child\" data-id=\"159afca\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e003a4 e-con-full e-flex e-con e-child\" data-id=\"1e003a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f50a36 elementor-widget elementor-widget-text-editor\" data-id=\"9f50a36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Rewards \u2192<\/strong> citizen loyalty model + support for local commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f743960 e-con-full e-flex e-con e-child\" data-id=\"f743960\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2493e elementor-widget elementor-widget-text-editor\" data-id=\"6c2493e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Geolocation\u2192<\/strong> route optimization and reduction <br \/>of operational costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-829f8be e-con-full e-flex e-con e-child\" data-id=\"829f8be\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd5b20 elementor-widget elementor-widget-text-editor\" data-id=\"9dd5b20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Opening hours \u2192<\/strong> reduction of incidents and complaints <br \/>to the city council.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71689d5 e-flex e-con-boxed e-con e-parent\" data-id=\"71689d5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2084079 project-content-block e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2084079\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-56b3280 e-con-full e-flex e-con e-child\" data-id=\"56b3280\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3bb45 elementor-widget elementor-widget-heading\" data-id=\"5a3bb45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Site map<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb98d76 elementor-widget elementor-widget-text-editor\" data-id=\"bb98d76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once the main screens were identified, we developed a sitemap to define the information architecture and establish the basic structure of the app&#8217;s MVP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-880b56d e-con-full e-flex e-con e-child\" data-id=\"880b56d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a05ef5 elementor-widget elementor-widget-image\" data-id=\"9a05ef5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"1604\" src=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/ecocash_sitemap2.svg\" class=\"attachment-full size-full wp-image-865\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-331d60d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"331d60d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af5be9c elementor-widget elementor-widget-image\" data-id=\"af5be9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1737\" src=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_6.png\" class=\"attachment-full size-full wp-image-866\" alt=\"\" srcset=\"https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_6.png 1920w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_6-300x271.png 300w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_6-1024x926.png 1024w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_6-768x695.png 768w, https:\/\/www.miriamozuniga.com\/wp-content\/uploads\/2025\/12\/eco_6-1536x1390.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6197751 project-content-block e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6197751\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e8fe8d e-con-full e-flex e-con e-child\" data-id=\"8e8fe8d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-184e5fe elementor-widget elementor-widget-heading\" data-id=\"184e5fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">06. Results \/ Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c95e5eb e-con-full e-flex e-con e-child\" data-id=\"c95e5eb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9769402 e-con-full e-flex e-con e-child\" data-id=\"9769402\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-303e8b2 elementor-widget elementor-widget-text-editor\" data-id=\"303e8b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Business \/ City<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968b086 elementor-widget elementor-widget-text-editor\" data-id=\"968b086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>+30% increase<\/strong> in recycling in pilot neighborhoods.<br \/><strong>-18% reduction<\/strong> in waste collection incidents.<br \/><strong>Integration of system data<\/strong> with the Smart City strategy \u2192 optimized collection routes in real-time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b14a79d e-con-full e-flex e-con e-child\" data-id=\"b14a79d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-883dd74 elementor-widget elementor-widget-text-editor\" data-id=\"883dd74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>User Impact<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eabe2da elementor-widget elementor-widget-text-editor\" data-id=\"eabe2da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>+45% monthly active users<\/strong> thanks to the reward system.<br \/><strong>9\/10 users perceive the app<\/strong> as &#8220;useful and motivating&#8221; <br \/>(Pilot NPS).<br \/>The redeemed Ecopoints <strong>strengthened the network of local sustainable businesses<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9987c1 e-con-full block-yellow e-flex e-con e-child\" data-id=\"b9987c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83bca0f elementor-widget elementor-widget-text-editor\" data-id=\"83bca0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Executive Summary<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10ea19 elementor-widget elementor-widget-text-editor\" data-id=\"f10ea19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With <strong>EcoCash<\/strong>, we demonstrated how a strategic digital product can change citizen habits through incentives, gamification, and the circular economy. <br \/>The app generated positive environmental impact, cost reduction for the city, and memorable user experiences, solidifying the concept of Smart Cities as more sustainable and participatory environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-485bd75 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"485bd75\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef16f99 elementor-widget elementor-widget-template\" data-id=\"ef16f99\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"839\" class=\"elementor elementor-839 elementor-262\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2217a881 e-flex e-con-boxed e-con e-parent\" data-id=\"2217a881\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3854eca elementor-widget elementor-widget-shortcode\" data-id=\"3854eca\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"next-project-btn\" href=\"https:\/\/www.miriamozuniga.com\/projects\/robo-advisor\/\">Next project<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An app that turns recycling into a participatory experience, connecting sustainability, technology, and community.<\/p>\n","protected":false},"author":1,"featured_media":852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EcoCash - Miriam Ortiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.miriamozuniga.com\/en\/projects\/ecocash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EcoCash - Miriam 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